VANCOUVER, BC - BC Rugby's partnership with Leading Brands, Inc has evolved into their new brand, Neurogenesis Happy Water®, it was announced today. Happy Water is Canada's award-winning naturally alkaline lithia water now being distributed across the country.
Asking “What are you made of?(TM)” – a refrain all too familiar to rugby players at all levels – Happy Water® contains naturally-occurring Lithia, Calcium, Magnesium, Potassium and Sodium, the primary ingredients necessary to refresh and replenish athletes. It’s alkalinity assists in fast absorption.
The rebranding will see Happy Water® as the title sponsor for BC Rugby's Mini Rugby Jamborees as well as the Under-15 and Under-17 men's provincial teams. The premier sponsor of the 'Tackle the World' initiative, Happy Water® funding will provide two BC coaches with international exchange development opportunities in Wellington, New Zealand this summer.
"BC Rugby is proud to have Happy Water on board as a premier sponsor and we appreciate their continued support of the three major initiatives launched through our programming," said BC Rugby CEO Jim Dixon. "We look forward to providing more opportunities for development and through this continued partnership we will continue to make remarkable improvements in our player pathway."
The partnership with Happy Water is part of a six figure multi-year sponsorship first established in December, 2011.
"We are excited to continue our partnership with BC Rugby, an organization with a great historical importance in the province of British Columbia," explained Happy Water® CEO Ralph McRae. "Through this rebranding, we will continue to make a significant investment in youth rugby and a sport that shares our corporate core values including teamwork, respect and excellence."
To learn more about BC Rugby's premier partner, visit www.livehappywater.com
Happy Water® is more than hydration… it’s a state of mind.
Happy Water® is sourced from two ancient Canadian mountain springs. Happy Water’s® blend of spring and mineral water contains naturally occurring lithia, calcium, magnesium, potassium and fluoride. The rare combination of these minerals creates Happy Water’s® naturally alkaline state. Happy Water’s® mission is to provide consumers everywhere with the opportunity to experience the benefits of this unique, naturally functional water. WHAT ARE YOU MADE OF?(TM)