Beach Rugby


Strategic planning underway for BC Rugby Union following surveys
Published Wednesday, October 9, 2013 12:00 pm
by Andrew Smith, BC Rugby Communications

clientuploads/-Logos_graphics/BC Rugby Logos/BC_RugbyLogoSheild.jpgVANCOUVER, BC - The BC Rugby Union recently surveyed our club and referee membership in an effort to gain a better understanding of the challenges and successes that our community faces in the modern game. In conjunction with a number of stakeholder communications, the questionnaire is being used to assist the BC Rugby Board in developing a three to five year strategic plan for our organization.

The survey was an important piece of the conversation as the provincial sport organization looks to evolve and continue to manage a community of 7,000 plus members. In total, 37 clubs participated with representation from the Vancouver, Vancouver Island, Fraser Valley, Kootenays, Central Interior and Okanagan Rugby Unions. Our referee societies were also surveyed and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analyses were provided by the BCRU Staff, SubUnion Presidents and Board of Directors.

When reviewing the information collected, it was evident that the top priorities outlined by the clubs include five major components:
1. Youth Program Development
2. Workforce Recruitment and Training (Coaches, Referees & Volunteers)
3. Financial Security / Funding Opportunities
4. Girls and Women's Rugby Development
5. Facility Development

By the numbers
Through analyzing the survey responses it was apparent that there is work to be done on each of those five major categories as well as areas of the game including seven-a-side rugby, on-field success, marketing and promotions.

Youth Program Development
- 90% clubs stated they have affiliations to local schools
- 90% consider youth development to be a high / extremely high priority

- 60% clubs do not have satisfactory levels of volunteers
- 85% clubs do not have formal recruitment strategies
- 97% of clubs considered volunteer recruitment to be medium/high/very high level of priority

- 65% of clubs believe they have financial standing to build and sustain their programs
- 93% clubs considered financial stability to be a high/extremely high priority

Girls / Women's Rugby
- 70% of clubs said Girls and women's program development considered high/extremely high priority
- 50% running girls and/or women's programs

- 70% of clubs have plans to develop facilities (of which approximately 65% were non-surface playing)

Marketing / Promotions
- 80-85% of clubs utilize web and social media

- 78% of clubs considered sevens to be medium/low/very low priority
- 65% of clubs do not have a sevens program
- 90% of clubs with 7s programs are running men's programs only

On-Field Goals
- 22 clubs indicated interest to be involved in CDI Premier League competition

Moving Forward
The BC Rugby Board of Directors provided their feedback and held planning meetings on Sunday, September 29th. Sub Committees were also formed to analyze and review our Club Development, Player Development and the Performance Pathway.

New BC Rugby CEO Jim Dixon also addressed the Board with his perspective on what the Union should strive for in the next five years.

Dixon's key objectives included the following:
- Developing a modern brand and outstanding reputation with all stakeholders
- Increased revenue for the game
- Rugby for everyone
- Securing success

The methods to achieve these goals included:
- Focusing on governance and regulations
- Further enhancing the sport's Culture, Performance & Leadership
- Being at the forefront of technology with our IT and CRM systems
- Creating greater opportunities for participation
- Having outstanding staff in place to drive the organization forward

Thank you to all the clubs, referees and members of our community who participated in our surveys. BC Rugby will be working with its board of directors in the coming weeks to launch and activate our strategic plan and will update our membership in due time.

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