Director of Marketing
Sleeman Breweries, Ltd.
1455 Cliveden Avenue
Sleeman Breweries Ltd. is engaged in the production, selling, marketing and distribution of a variety of specialty-brewed beers. It distributes under the brandname Sleeman, Upper Canada, Unibroue, Seigneuriale, Okanagan Spring, Shaftebury and Maritime (the premium brands). Since its establishment in 1985, Sleeman Breweries, Ltd. has become the third largest brewing company in Canada. Sleeman made a number of acquisitions over the years, including Okanagan Spring Brewery in 1996.
Established in 1985 and continuing to brew from the same location today, the Okanagan Spring Brewery resides in the heart of BC’s treasured Okanagan Valley. Surrounded by BC’s Interior Mountains and situated among the beautiful Kalamalka and Okanagan Lakes, it’s the perfect place to brew BC’s favourite beers.
Okanagan Spring Brewery is the "Official Beer of BC Rugby" and is the exclusive beer supplier for all provincially administered events. Okanagan Spring also has the naming rights for two of the BC Rugby’s Men's Provincial Spring Leagues. The partnership involves a joint effort to promote Okanagan Spring’s involvement in BC Rugby through a variety of website, print, radio, and on-field executions.
As the Director of Marketing, Jessup is responsible for all above the line activities including strategy, planning, positioning, advertising, packaging, pricing strategy and innovation on Okanagan Spring and Old Milwaukee trademarks. Jessup also oversees all agency relationships in order to maximize the impact of creative development and media investments.
“Similar to Okanagan Spring, rugby has deep roots in the various communities across our home province of British Columbia,” said Jessup, now Director of Marketing for Sleeman Breweries, Ltd. “We are excited to be working alongside BC Rugby in developing this great sport and offering our support to the various clubs, events and groups associated with this top notch organization.”